NEW YORK -

SiriusXM is continuing its expansion into the pre-owned arena with its new partnership with Nowcom — the company behind DealerCenter dealer management products.

Through the new partnership, the SiriusXM Pre-Owned Program will be integrated into the DealerCenter system, which helps dealers manage their customers and leads, sales, inventory, financing, websites and online marketing. 

“DealerCenter’s integration of the SiriusXM Pre-Owned Program offers dealers another way to easily give their customers more with their vehicle purchase and join more than 12,000 dealers already participating in the program,” said Joe Verbrugge, senior vice president and general manager of the Auto Remarketing Division at SiriusXM. “Once enrolled, dealers can demonstrate SiriusXM’s unparalleled entertainment offerings and give customers the added value they look for when buying a pre-owned vehicle.”

The 4,500 dealerships that utilize DealerCenter now have the ability to enroll in the SiriusXM Pre-Owned Program, identify vehicles in their pre-owned vehicle inventory that are equipped with factory-installed satellite radios and demonstrate SiriusXM during test drives, the companies explained.

Furthermore, customer purchasing a used car with a factory installed satellite radio from these same dealers will receive a three-month SiriusXM subscription. 

 “DealerCenter provides dealers with the best resources and technology in the marketplace to help generate sales and increase profits,” said Rob Lekstrom, chief operating officer, Nowcom.  “We continually strive to innovate and improve DealerCenter with the goal of adding value for our dealers. Now with just a click of a button, dealers can participate in the SiriusXM Pre-Owned Program strengthening their ability to offer the latest audio entertainment features and amenities in high-quality vehicles at an incredible value.”

And Nowcom isn’t alone. In April, AutoManger integrated with SiriusXM Pre-Owned, as well.

For more on the AutoManager integration, see the Auto Remarketing story below:

AutoManager Integrates with SiriusXM Pre-Owned