LOS ANGELES -

Nowcom Corp.’s DealerCenter launched a new online marketing suite through its dealer management system to help managers create their own websites.

Officials highlighted that the online marketing suite includes a new collection of dealer website template designs and color options to help stores create a “striking, personalized online showroom” that is meant to connect with buyers.”

Besides the new look, the dealer website product can offer enhanced features and functionality including easy set-up, improved tracking, search engine optimization, maps/driving directions, as well as lead generation through integrated quote request and online credit application capture.

“Dealer Website supports our goal to provide independent dealers with a comprehensive, integrated product line,” Nowcom president Rufus Hankey said. “We are offering the product at such an economical price to expand use of the DealerCenter portfolio and ultimately signal competitors that they simply can’t compete with DealerCenter.”

To better support dealership advertising needs, DealerCenter replaced its existing Web ad upload product with two new advertising products — Online Ad Post Deluxe and Online Ad Post Standard — designed to empower dealers with a choice on how to support their advertising needs.

The company explained Online Ad Post Deluxe is a full-service option providing posting to free classified sites as well as uploads to more than 100 additional sites including AutoTrader.com and Cars.com.

“With just a few clicks in DealerCenter, online advertising efforts are taken care of and dealers can spend their time with customers instead of posting ads,” officials said.

The Online Ad Post Deluxe option also can provide a dedicated contact phone number, automatic removal of sold vehicles from sites and integrated lead tracking and performance reporting.

Nowcom indicated Online Ad Post Standard is a self-service option that can provide dealers with templates to support manual posting classified sites as well as bulk uploads to AutoTrader.com and Cars.com.

“The Online Ad Post Standard option is well-suited for the hands-on dealer with lower inventory volume/ad posting needs,” officials said.

For more information about DealerCenter, visit www.DealerCenter.com.

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