BURLINGTON, Vt. -

Dealer.com revealed Thursday it has a couple of new Certified Providers for dealers to choose from.

The site has added TradeMotion and OfferLogix as Certified Providers through its Certified Provider Program.

This program works to give “dealers turnkey solutions that help enhance their online performance,” the company said.

"At Dealer.com, we seek out like-minded collaborators with plug and play technologies to join our Certified Provider Program," said Mike Lane, chief operations officer at Dealer.com. "TradeMotion and OfferLogix are both dedicated to excellent customer service and their solutions align well with Dealer.com's commitment to expand the retail marketing strategies of the dealer customers we serve."

Highlighting the new additions, TradeMotion sells parts and accessories online.

How does this help dealers?

TradeMotion’s e-commerce platform will integrate with Dealer.com's advertising and website products so dealers can market and sell OEM parts, accessories and merchandising inventory, the site explained.

"Dealer.com is well-known among the leading manufacturer brands, dealers, and auto groups for providing best in class products and services," said Shawn Lucas, president at TradeMotion. "We're thrilled to bring our 14 years of experience helping the industry efficiently sell genuine OEM parts to Dealer.com's Certified Provider Program."

Next up, OfferLogix provides technology that allows dealers to advertise actual lease and loan payments through all advertising channels.

The tool also creates compliant payment offers, based on the dealer’s lender program, and delivers them throughout the dealer’s digital marketing, website, mobile site and social media channels.

"As the pioneer in online lease and loan payment advertising, we bring tremendous value to dealers as a certified provider with Dealer.com," said Jerry Thompson, president at OfferLogix. "Today's vehicle shoppers are focusing their research primarily online, and the closer a dealer can get them to a realistic product at a realistic price and payment, the closer they are to getting them in their dealership to make the sale."

Products from companies certified by Dealer.com are accessible through Dealer.com's ControlCenter.  
 

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