BURLINGTON, Vt. -

Today, Dealer.com introduced MyCars to its website product family, a solution site executives described as a convenient feature at the top of a dealer website.

The site highlighted that MyCars can make the vehicle shopping process more organized, more informative and more actionable for the shopper, and can provide the dealer with valuable insights that can help drive vehicle sales and customer engagement.

Dealer.com pointed out the shopping feature was previewed at this year’s National Automobile Dealers Association Convention and named “Best of Show” by the PCG Consulting Group.

Joe Pistell, senior director of product innovation for Dealer.com, explained MyCars can automatically organize viewed vehicles for every visitor so they can compare features and pricing. 

Pistell said shoppers, regardless of whether or not they enter any personal information, can view a shortlist of their recently-viewed vehicles with each visit to a dealers’ website. Shoppers can also choose to save vehicles and sign up for automated price alerts, helping to nurture dealer leads over the long term. 

“It’s essential that dealers adapt to the behaviors of online car shoppers and engage with them in a new way,” Pistell said.

“We designed MyCars to help dealers build stronger connections with shoppers through a highly personalized and intuitive online shopping experience,” he continued. “It offers convenience for the shopper, and gives the dealer a new channel to assess overall site performance, identify what vehicles are attracting prospects, and tap into new marketing opportunities.”

As shoppers transition from browsing to more active purchase intent, Pistell went on to mention that MyCars data can allow dealers to expedite the online sales process through new advertising and marketing opportunities across multiple channels.

Dealer.com indicated MyCars is now available to retail advertisers nationwide.

For more information, visit www.dealer.com/products/websites.

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