DealerFire has some advice for dealerships about their websites.

That advice is contained in its newly released guide, Designing an Engaging and Easy-to-Use Dealership Website: Best Practices. The provider of dealership websites and digital marketing said its resource is designed to help dealerships understand how to create high-performing websites that attract visitors, generate leads and convert online shoppers into customers.

The guide focuses on six areas for building a successful dealership website:

User experience: DealerFire said a smooth and responsive browsing experience is critical, emphasizing optimizing websites for both desktop and mobile users to reduce bounce rates and improve engagement.

Calls to action: Clear and compelling strategic CTAs such as “Schedule a Test Drive” or “Apply for Financing” help guide customers toward meaningful actions, the company said.

Highlight inventory with intuitive navigation: Easy-to-use filters, clear pricing and detailed vehicle listings make online car shopping more efficient and enjoyable.

Search engine optimization: SEO strategies can help dealerships rank higher in local search results and attract more organic traffic.

Trust-building features: Reviews, awards and dealership history pages help build credibility and strengthen customer confidence, DealerFire said.

Conversion-focused design: Every page should guide users toward engagement.