WALTHAM, Mass. -

DealerRater this week announced the launch of its mobile optimized website, to better serve approximately 6,000 automotive consumers they say visit the site each day from a mobile device.

The new site is a “win-win” for both consumers and DealerRater certified dealers, the company said, with key features including ZIP-code-driven geo-location services that can help consumers find local dealerships faster.

“The launch of DealerRater’s mobile site is a win-win for auto consumers and our Certified Dealer partners,” said Chip Grueter, president of DealerRater. “Certified Dealers gain the same SEO benefits as the full DealerRater site, with higher-quality ad impressions from our mobile site traffic.

“Currently more than 20 percent of our current site traffic — one in five visitors, or about 6,000 consumers per day — visit DealerRater from a mobile device,” said Grueter. “With the steady climb in mobile visits and search traffic, DealerRater is committed to offering mobile consumers a first-class site experience, optimized for their smartphones.” 

With DealerRater’s core functionality preserved on the new site, of reading and writing dealer reviews and browsing cars for sale, consumers can better access services using mobile browsers on iPhone, Blackberry and Android devices, the company said.

The new site also features asimplified Write a Review page allowing reviewers to tap star ratings and type review text on the go; and “tap-through” dealer display ads which provide a direct link to a dealer’s website.