WALTHAM, Mass. -

DealerRater revealed this week it has launched a new tool in the Canadian market to help dealers monitor and improve their online reputation.

The new 360Certified is the premium level of the company’s  Certified Dealer Program, which offers dealerships an online reputation and social monitoring platform.

This new offering was launched in the U.S. this past May.

“360Certified is the most comprehensive online reputation and social media monitoring platform available to auto dealers and we are pleased to now offer this premium product to our Canadian dealer partners,” said Chip Grueter, president of DealerRater. 

“We remain committed to providing dealerships throughout North America with a robust suite of tools for building and maintaining a superior reputation as well as fostering their journey toward total control of their online presence – and 360Certified offers dealers just that,” he continued.

On top of the review-gathering and leveraging tools included in the basic Certified Dealer Program, the company shared 360Certified touts an expanded tool kit, featuring DealerRater’s proprietary 360 Dashboard.

Company officials contend this tool “enables car dealers to efficiently monitor reviews across the Web, improve their dealership’s online visibility for potential customers and better track and promote their efforts on social media site.”

Furthermore, the 360Certified platform also works to automate the gathering and  filtering of consumer sentiment from across the Web. 

“This single dashboard view enables a quick and comprehensive examination of all of the relevant and critical components for maintaining a positive and profitable online presence,” officials said.

Participating dealers can also promote positive reviews and ratings from DealerRater as well as additional sources such as Google+ Local, Yelp and Yahoo Canada on their dealership site and Facebook fan page by means of DealerRater’s testimonial review feed tools. 

“Dealers can select the number of reviews to feed, set a minimum star rating for inclusion of reviews in the feed, and take advantage of a select/deselect functionality to further customize the mix of content that is displayed,” the company said.   

The premium platform is now available to new dealership customers as well as an upgrade for existing Certified Dealers throughout Canada.

A customized product demo of 360Certified can be arranged for prospective or existing Certified Dealer partners by contacting DealerRater at (800)266-9455.