WALTHAM, Mass. -

DealerRater has overhauled its dealer platform, the company said in a news release Wednesday. New to the review site is a customizable dashboard for dealers to view and track reviews, additional reporting capabilities, automated performance updates and a new mobile interface.

Dealers can also build custom reports that track their reviews and reviews on their employees and competitors.

Through the upgraded Dealer Panel dashboard, alerts to negative reviews in need of response are displayed more prominently. The panel also sends performance updates automatically to the dealership.  Additionally, Certified Dealers can use the panel to manage employee profiles more easily and more effectively monitor how individual employees are progressed toward DealerRater Certified Employee status.

 “When it comes to online reviews, individual dealerships almost always face a unique set of circumstances, whether it’s local competition or unfavorable reviews, so the customizability of our dealer platform is critical,” said DealerRater chief executive officerGary Tucker. “For the first time, we are introducing a Dealer Panel dashboard that can be tailored to display portions of the panel to fit the needs of that particular dealership.”

Tucker added: “We are dedicated to refining the tools our dealers use to help connect with more in-market shoppers on DealerRater. The great improvements and new features introduced in our reimagined Dealer Panel experience are a direct result of the incredible feedback from our dealership customers — and we think they’ll love the result.”