SAN CLEMENTE, Calif. -

On Tuesday, DealerSocket launched a solution the company calls Smart Reply, a tool that allows dealerships to send intelligent emails to customers with concise and accurate content tailored to their specific vehicle interests.

“We’re really fired up about launching Smart Reply because this technology surpasses traditional CRM solutions that simply send a text heavy email with little imagery that oftentimes doesn't contain the actual information a customer requested,” said Brad Perry, DealerSocket co-founder and chief technology officer.

“Smart Reply innovates the Internet-lead process by empowering dealerships to respond to customers with the exact information they requested and add suggestions based on vehicles in their inventory,” Perry continued. “And, customers can easily view all of these details, satisfying their needs and simplifying the process for dealerships.”

Perry also highlighted that Smart Reply enhances DealerSocket’s solution suite, further streamlining CRM by giving dealerships an added edge to satisfy tech savvy customers who increasingly use mobile tools like Wi-Fi and smartphones to shop.

Along with Smart Reply, the recently released Smart Workplan enhancement works in conjunction to provide dealerships with a smarter Internet process.

DealerSocket also pushed out a video highlighting Smart Reply, which can be viewed below:

For more information about DealerSocket Smart Reply, visit DealerSocket.com or call (877) 888-8048.

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