LAKE SUCCESS, N.Y. -

DealerTrack announced today it has acquired interactive marketing solutions company ClickMotive LP.

DealerTrack officials contend the newest deal will add to the expand the capabilities the company acquired with its recent purchase of eCarlist.

"With this acquisition, we are able to significantly expand the website and interactive marketing capability we acquired with eCarList," said Mark O'Neil, chairman and chief executive officer of DealerTrack. "Additionally, we believe this acquisition will enhance the competitive positioning of our inventory solution and expand our relationship with a number of key OEMs."

Highlighting ClickMotive in more detail, officials explained that the company was established in 2005 and is based in Plano, Texas.

DealerTrack said that its newest purchase  “is the innovator of an award-winning digital marketing platform that combines the power of Web, mobile, search, social, video, inventory, call-tracking, tag, and dashboard tools to generate qualified leads and increase sales for automotive groups and individual franchised dealers.”

Currently, more than 3,000 U.S. automotive dealerships use ClickMotive's platform.

"We are looking forward to joining the DealerTrack family," said Stuart Lloyd, chief executive officer and co-founder of ClickMotive. "This acquisition will allow us to reach more and more dealerships, enabling them to create their own unique digital voice that can be heard across multiple Internet, mobile, and social platforms."

The companies shared that total consideration for the transaction is expected to be $48.9 million in cash, subject to a standard purchase price adjustment and net of certain expenses.

Additionally, the sellers will be eligible to receive additional consideration of up to $7.65 million, payable in 2014, if ClickMotive achieves certain performance targets in 2013.

"From helping dealers acquire customers to managing those customers throughout the entire purchase and delivery process, DealerTrack continues to be an integral part of managing a dealership's overall workflow," added O'Neil.