LAKE SUCCESS, N.Y. -

Along with offering a free webinar this week titled, “Your Top 5 Compliance Concerns for the Summer,” Dealertrack Technologies introduced TradeDriver, an online trade-in appraisal tool.

The company highlighted that TradeDriver can enable dealers, OEMs and third-party portals to present customized vehicle trade-in appraisal offers directly to consumers on their websites.

Officials believe this tool can leverage local market data and features dealer-controlled appraisal values, resulting in realistic appraisals for used vehicles through the combination of Dealertrack analytics, dealer-configured settings and Black Book data.

TradeDriver is available as a Web service for partner integration and as a website plug-in for dealerships’ websites.

TradeDriver and the rest of Dealertrack’s Digital Retailing online solutions, including SmartFind, PaymentDriver and FinanceDriver functionality, can be integrated into third-party dealer websites and are also included as a core component of Dealertrack’s Interactive Suite for dealer websites.

“Research has shown that 54 percent of car shoppers want to obtain a realistic trade-in offer online, and many of those consumers will begin their shopping process through a dealership or third-party website,” said Raj Sundaram, executive vice president and group president of dealer solutions at Dealertrack.

“This desire for accurate information creates an opportunity for dealers to capture more higher-quality leads, win more appraisals and ultimately close more deals, simply by giving customers the engaging online shopping experience they’re looking for,” Sundaram continued.

Managers can visit dealertrack.com/digitalretailing to learn how other dealerships are increasing their online lead to sale conversion rates through their online marketing channels with Dealertrack Digital Retailing Solutions.

Next Dealertrack Compliance Webinar

This Thursday, the next in the series of popular free compliance webinars from Dealertrack will be held at 2 p.m. ET.

During the session — titled “Your Top 5 Compliance Concerns for the Summer” — Dealertrack counsel and compliance expert Randy Henrick will discuss the latest compliance risks associated with advertising, arbitration, payment packing, aftermarket sales, and disparate impact, that can affect one’s dealership and business.

“Henrick will be sharing his insight, offer guidance and answer related questions during the session,” Dealertrack said.

To register for the free webinar, go to this website.

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