SCOTTSDALE, Ariz. -

Dealertrack Technologies and Digital Air Strike announced Monday that they have entered into channel and product agreements to help their dealer clients drive lead response and generation opportunities.

According to the companies, the agreement facilitates the information from the DAS Response Logix Smart Quote to be integrated into Dealertrack’s Dealer.com digital marketing solution and Payment Driver.

“Leveraging Digital Air Strike’s Response Logix with our Dealer.com digital marketing and Payment Driver solutions gives us a uniquely powerful means of targeting and generating quality leads for automotive retailers,” said Brian Green, the senior director of corporate business development at Dealertrack. “Our Certified Provider Program assures our clients that the specialized partners we are integrating into our technologies are well-vetted, best-of-class products. We look forward to the added value Digital Air Strike will bring to our overall solution.”

Thom Brodeur, the chief operating officer at DAS, says his company has won market share “the hard way” over the last few years.

“We’ve done it one rooftop at a time,” Brodeur said. “These complementary and parallel initiatives with Dealertrack allow us to accelerate our go-to-market efforts through partners who lead their markets. It also allows us to provide a larger universe of auto dealers access to the industry’s most ROI-conscious and measurable lead response solutions to sell and service more cars.”