WEST SENECA, N.Y. –

Dealer Simplified has partnered with Dominion Dealer Solutions to give dealers using any of Dominion's customer relationship management tools access to its automotive auction solution, Auction Simplified, and wholesale buyers network.

Via a mobile auction app and desktop solution, Auction Simplified facilitates real-time live bidding from franchise dealers to wholesale buyers.

The auction service offers dealers a streamlined process that can increase wholesale profitability, according to Dealer Simplified.

“The unique feature of Auction Simplified that usually comes as a surprise to dealers is that it's essentially free to the franchise dealer. Other than a small initial set up fee, there are no sellers fees or monthly fees for the franchise dealer, and the buyer's fee is 200 percent lower than industry average,” Dealer Simplified co-founder and chief operating officer Kevin Leigh said in a news release.

Dominion's group of CRM tools include DealActivator, Autobase and Web Control.