NORFOLK, Va. –

Dominion Dealer Solutions announced on Tuesday that its website ShopMyWay, which gives dealers information they need to assist online shoppers, will now include deeper reporting metrics and increased transparency.

The company said the move improves shopper engagement by allowing auto dealers to provide their online shoppers with vital information during the car buying process.

“The best way to increase business today is to build trust with online shoppers. Dominion's ShopMyWay experience enables automotive dealers to strengthen the relationship with their online shoppers without having to depend on third-party leads," said Dominion website product manager Sean Stansell in a news release.

ShopMyWay’s enhancements incorporate integrating with other Dominion Digital Solutions such as Prime Response and VinVelocity.

Prime Response provides dealers with access to ROI reports on all MyPayment leads and VinVelocity helps dealer identify the quality of traffic sources from a variety of third-party channels.

Additionally, dealers now have integrated website and conversion tools such as My Payment, My Car, and My Trade.

 “MyPayment, our shop-by-payment solution, has generated an average increase of 77% more highly qualified leads from our dealers’ websites,” said Dominion digital marketing general manager Nicole Case.

According to Dominion, dealers using ShopMyWay have 123 percent higher organic traffic, 54 percent higher page views and 63 percent more VDP views than dealers using other websites for automotive dealers.