NORFOLK, Va. -

There’s a growing understanding within the dealer community that social media advertising is a worthwhile endeavor with benefits to reap. Unfortunately, the social media ad space can be a bit tricky to navigate for many just starting out.

Dominion Dealer Solutions, however, says its new tool can help facilitate those social media vehicle sales.

DDS, the creators of Prime Response, a social media and reputation management platform, announced Monday the launch of its Social Ad Management (SAM) solution for dealers across the country.

“Dominion’s Social Ad Management attracts non-declared shoppers in the same way as TV and radio, but with the hyper-targeting and measurable ROI that only Facebook can offer,” said Michael Sos, DDS’ program manager. “Dealers have accepted the need for social media but have begged for a way to monetize it – to truly sell cars with it. That day has come.”

The goal of SAM is to drive non-declared shopper traffic to the vehicle description pages on a dealer’s website.

SAM automatically catalogs a dealer’s inventory information from its website and combines it with Facebook advertising with streamlining the entire ad process in mind.

According to the company, SAM uses SiteLink to automatically pull all VDP and associated metadata from a dealership’s website. The solution catalogs each unique VIN image and subheader from every VDP within the Prime Response content library to form potential ad posts.

Via direct integration, SAM manages social ads and their associated ad spend directly from the Primary Response platform. The program measures consumer activity in a variety of metrics, including social-to-site traffic all the way down to the VDP.

For more information on what DDS calls a “one-stop shop” for social media ad management, visit its site here.