DriveCentric and Urban Science have teamed up to tell car dealers about the ones that got away.

The CRM provider said its “bi-directional integration” with automotive consultancy and technology firm Urban Science provides Urban Science’s updated-daily insights on lost sales through the DriveCentric CRM’s existing workflow, allowing dealers to identify leads that purchased from same-brand and competitive-brand dealerships.

In a news release, the companies said the daily defection data powers Urban Science’s SalesAlert and TrafficView tools, which are designed to provide data on dealership traffic across brands and locations and deliver “holistic defection insights” in near real-time.

Through the integration, the companies said, when SalesAlert identifies a customer defection it automatically searches the DriveCentric CRM for a matching customer, creating a touchpoint or reminder task for the assigned salesperson or BDC representative to provide follow-up opportunities inside their daily workflow.

“This integration is all about the power of data and automation,” DriveCentric director of product Drew Adler said. “By combining the intelligence of Urban Science’s unrivaled daily defection data with DriveCentric’s task automation, dealers can now manage opportunities more effectively.

“Bringing both platforms together into a cohesive experience is a big win.”