URBANDALE, Iowa –

Flick Fusion is now offering an inventory video add-on to its video marketing platform.

VidMagnet uses video search engine optimization techniques designed to drive more traffic from YouTube and other video websites directly to dealer sites.

Here’s how it works: Typically, when a vehicle in an inventory video is bought, the video is taken down. But with VidMagnet, the video will remain on the Internet and when clicked will simply redirect shoppers to current inventory on a dealership website.

Now, shoppers clicking on videos supported by VidMagnet will be redirected, instead of receiving an error message such as, “That link is no longer valid.”

VidMagnet will suggest inventory videos to these shoppers of similar makes and models, based on the shopper’s original search terms.

"Over time, VidMagnet exponentially expands a dealership's presence on the Internet," said Brian Cox, president and chief executive officer of Flick Fusion video marketing. "The more videos a dealership has on YouTube, the more search results they appear in, the more views they get, the more visitors they draw to their website and convert into leads. Video is a proven driver of consumer traffic to dealer websites."

The company says the new tool can increase referrals from YouTube as well as improve a dealership’s organic search engine rankings.