NEW YORK -

Once again last month, Ford was the most talked about brand throughout social media, widening its lead in overall online discussions even further.

According to the November Social Buzz Report from Phoenix Marketing International’s Automotive Practice, Ford was talked about 1.3 million times on the Web this past month.

In second place was Chevrolet, which “bounced back” to the No. 2 spot after seeing a decline in October. Chevrolet touted 860,162 online discussions in November.

Phoenix explained this boost was due in part to coverage of the launch of the 2015 Colorado midsize pickup at the recent LA Auto Show.

Rounding out the top five were Lincoln (796,286), BMW (578,506) and Nissan (558,075).

The report also touched on conversation topic by automaker.

For quality and fuel efficiency, Honda led the way, perhaps not surprising given its reputation in these areas. Honda also topped the list for conversations about price, as 7.8 percent of all online chats about Honda focused on this topic.

For conversations about safety, Dodge just “edged” out Toyota in November, according to the report. Specifically, 5.2 percent of online conversations about Dodge focused on safety.

Lastly, chats focused on performance were strongest for Mercedes-Benz. This development was fueled by conversations about the newly launched CLA 250 and the SL65 AMG, the report stated, as 14 percent of all online conversations about the brand were performance related.

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