NEW YORK -

Ford and Sirius XM Radio announced that the Blue Oval will be the first automaker to offer in-vehicle access to the SiriusXM Internet Radio app in Ford vehicles equipped with SYNC AppLink. 

Ford customers driving vehicles with these capabilities will have access to the MySXM and SiriusXM On Demand features of SiriusXM Internet Radio on top of satellite radio through using voice commands, steering wheel or radio controls — capabilities that could be used as major selling points for dealers.

Customers will have access to these new offerings through using Ford’s SYNC AppLink tool, which provides drivers with control of their favorite mobile applications with voice commands, steering wheel or radio controls, officials explained.

So after Ford drivers download the latest version of the SiriusXM Internet Radio App for their compatible iPhone or Android smartphone, they can connect to SYNC AppLink for a hands-off experience.

And customers purchasing a new Ford vehicle will receive a six-month All Access subscription for SiriusXM's premium programming via satellite and access anywhere to SiriusXM Internet Radio.

"SiriusXM Internet Radio's MySXM and On Demand features are entering the car alongside satellite radio for the first time, enhancing the SiriusXM listening experience by giving Ford customers using SYNC AppLink the ability to hear personalized music channels and programming when they want it, while continuing to enjoy the seamless nationwide coverage provided by live satellite radio," said Jim Meyer, chief executive officer, SiriusXM.

Ford chief technical officer Paul Mascarena also expressed enthusiasm for the news, saying, "Ford's long relationship with SiriusXM demonstrates our commitment to offering the best in-vehicle audio experience, including new technologies for our customers.

"This is an exciting opportunity to let Ford customers experience the quality and variety of SiriusXM's satellite and internet radio offerings side by side, and gives drivers another way to personalize their audio entertainment and driving experience to their tastes," he added.

So just what do these new features offer Ford customers?

The SiriusXM Internet Radio App through SYNC AppLink gives subscribers in-vehicle access to MySXM.

This new tool allows users to personalize SiriusXM music and select comedy channels. 

Moreover, the SiriusXM Internet Radio App will give subscribers access to SiriusXM On Demand, which offers a catalog of more than 300 shows and over 3,000 hours of content to listen in their vehicles, the companies explained.

 

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