LONG BEACH, Calif. –

izmocars recently announced that former CDK Global sales director Dan Crowley has joined the company as a senior field sales consultant. He will oversee all sales and the business development partnerships for FrogData, the company’s data analytics platform.

In his new role, Crowley will specifically focus on growing and launching new offerings for FrogData, according to izmocars. The analytics platform delivers advanced reporting, business insights and predictive analytics to dealers.

“Dan has a wealth of knowledge in the automotive space and has seen firsthand how data can significantly impact the success of a dealership through his decades of work with CDK,” izmocars chief executive officer Tej Soni said in a news release. “Analytics are becoming essential as we enter the world of individualized marketing and Dan will be instrumental in the rapid adoption of our data solution.”

Prior to joining izmocars, Crowley spent 15 years as director of sales Northeast at CDK.

“It’s exciting to be on board with FrogData at this point in auto history because there is a wealth of information out there to keep managers ahead of the curve on everything from sales profits to customer retention, but there has been no easy way to access it. Until now,” Crowley said.

Crowley began his automotive career at Sonic Automotive’s flagship store Town and Country Ford in Charlotte, N.C. where he earned Ford’s 500 Master Sales Club Award within his first two years at the dealership.