Former Lithia Motors exec fills new LotLinx VP role
By subscribing, you agree to receive communications from Auto Remarketing and our partners in accordance with our Privacy Policy. We may share your information with select partners and sponsors who may contact you about their products and services. You may unsubscribe at any time.
CHICAGO –
On Monday, LotLinx announced that it named a senior vice president of channel strategy to lead major initiatives aimed at expanding the company’s presence in the car dealer market.
Chosen for the newly created position is Mark Conner, who most recently managed a team of 60 marketers for Lithia Motors.
“Under Mark's long and skillful leadership as assistant vice president of marketing, Lithia grew to be the highest performing publicly traded dealership group in the U.S.,” LotLinx founder Len Short said in a news release.
“I am confident Mark will be a tremendous asset toward the growth of our award-winning product suite of technologies. He is an auto marketing maven, bringing a deep knowledge and passion for the retail car business that will add significantly to our ‘dealer-first’ operating mission.”
At Lithia Motors, Conner’s leadership significantly influenced the group’s marketing approach, and he played an integral role in doubling its store footprint over the past seven years, LotLinx said.
In his new role, Conner has been tasked with leading all of LotLinx’s efforts to serve larger dealer groups.
Subscribe to Auto Remarketing to stay informed and stay ahead.
By subscribing, you agree to receive communications from Auto Remarketing and our partners in accordance with our Privacy Policy. We may share your information with select partners and sponsors who may contact you about their products and services. You may unsubscribe at any time.
LotLinx said Conner brings expertise in understanding how to scale best practices across a multi-rooftop dealer group, as well as an in-depth understanding of how car dealers drive ROI.
