O’FALLON, Mo. -

Automated imaging company Black Widow has named automotive industry veteran Steve Greenfield as board director.

Greenfield, who brings more than 20 years of automotive technology experience to his new role, will advise Black Widow on strategy, business development and marketing. Black Widow offers a drive-through camera system that blends images and 360-degree virtual tours.

He is currently chief executive officer and founder of Automotive Ventures LLC, an automotive technology advisory company that advises entrepreneurs looking to raise money and boost the value of their companies.

Greenfield also helps PE firms conduct due diligence on automotive technology acquisitions. He provides strategy advice to technology chief executive officers, and he helps represent sellers at time of sale.

Before serving in his current role, Greenfield was senior vice president of strategy and business development for TrueCar and vice president of product management and business development for Autotrader, overseeing the acquisitions of vAuto, Kelley Blue Book, HomeNet Automotive, VinSolutions and DealerScience.

Greenfield served as Manheim’s director of international development earlier in his career. In that post, he oversaw Manheim’s overseas investments, which included establishing new joint ventures in Dubai, Istanbul and Beijing.

He started his career in 1999 selling software to car dealers. Since then, he has overseen more than $1 billion in automotive technology acquisitions.

“The wholesale auction business is benefiting from multiple new innovations that enhance the buyer and seller experience and virtualize the transaction to allow the remote bidder to be on equal footing with the in-lane bidder,” Greenfield said in a news release.

He continued, “Black Widow is uniquely positioned to help auction players become dramatically more efficient, as well as enhance the quality, consistency and timeliness of the online experience delivered to their dealers.”

Greenfield in his spare time serves as president of the Emory University Alumni board, on the board of the Emory Impact Investment Group and the board of the Emory Entrepreneur Network. He serves as a board member of T-Drill and Community Consulting Teams Atlanta, a non-profit providing pro-bono management consulting services to small Atlanta-area non-profits.

“We are thrilled to have one of the best in the business join our team,” said Black Widow chief executive officer Jason Hauk.

Hauk continued, “Steve’s counsel and expertise in the technology automotive sector and his deep knowledge of the auction business will further accelerate the tremendous momentum we’re experiencing at Black Widow.”