CARY, N.C. -

One of Auto Remarketing’s regular guest columnists, Patrick McMullen of MAXSystems, will be part of a free webinar that’s designed to help dealerships reach younger buyers who are nearly constantly on the Internet.

McMullen pointed out that 85 percent of consumers under the age of 40 use the Internet in their vehicle-shopping efforts, according to J.D. Power and Associates. He added that their purchasing numbers are on the rise.

The vice president of sales at MAXSystems then asked, “Do you know how to sell to them?”

Recently rated one of the top NADA workshops in 2013, McMullen will deliver the webinar titled, “Gen X and Gen Y: Keys to Developing a Successful Online Strategy for Young Car Shoppers.” The free event is on tap for 2 p.m. ET on Thursday

McMullen will provide webinar registrants an exclusive look into unique cutting-edge research on how Gen-X and Gen-Y consumers make their vehicle purchasing decisions.

He will also help dealers understand this new way of thinking — and provide the keys to developing a successful online strategy for young car buyers.

More points McMullen plans to cover during the hour-long session include:

—Why the traditional buying funnel is broken — and the right way to capture young car buyers.

—An exclusive look at the typical “decision journey” for Gen X and Gen Y shoppers.

—What really influences Gen-X and Gen-Y consumers’ decisions when picking specific vehicles online.

—Where your online buyers are really coming from.

—How consumers are using mobile on the lot (hint: comparing you to your competition).

—What you can do to level the playing field with the consumer on the lot.

Dealership managers and other store personnel can complete the free registration for this event here.

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