Fullpath has acquired Fuse Autotech’s Dynamic Payments, a deal it said offers car dealers real-time data to improve the customer experience.

Fuse’s system will be integrated into Fullpath’s artificial intelligence-powered customer data platform, the companies said, allowing dealerships to provide car shoppers with personalized and relevant offers.

Fullpath CEO and co-founder Aharon Horwitz said the integration “will enable us to better support every profit center at the dealership — from sales and finance to service and parts — within all of our marketing activities. We are proud to take this next step in support of our commitment to provide dealers with the powerful, seamless solutions they need to create the exceptional shopping experiences car buyers deserve.”

In a news release, Fullpath said Dynamic Payments pulls pricing and rebate data, dealership incentives, financing rates, OEM incentives, financing rates and more to automatically generate tailored inventory offers for display on the Fullpath’s AI activation tools, creating a personalized shopping experience at every touchpoint.

The integration is designed to make sure every offer presented on the dealership’s website, marketing emails, SMS campaigns and digital advertising campaigns is relevant and reflects real-time inventory data.

“Dynamic Payments has transformed our speed to market and customer engagement,” Walser Automotive CEO Andrew Walser said in the release. “With real-time, personalized offers integrated into Fullpath’s platform, we’ve significantly increased closing rates and reinforced loyalty. It’s an essential tool for any forward-thinking dealership.”