Fullpath embeds AI into CRM to address dealership efficiency challenges
Image courtesy of Fullpath.
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Fullpath has taken artificial intelligence into the CRM.
The dealership customer data platform has launched the Agentic CRM, a fully orchestrated, multi-agent system designed to handle real-time shopper intelligence, proactive task management and automated lead engagement in a single dealership workspace.
In a news release, Fullpath said embedding agentic AI directly into the CRM addresses what the company called the auto retail industry’s greatest efficiency challenges: administrative drag and siloed data streams.
The system — currently in beta testing for select clients — is designed to handle lead management and data entry so sales teams no longer have to manually log data, toggle between tools or guess which lead to call next. Fullpath said Agentic CRM identifies opportunities and prioritizes them automatically, allowing dealership teams to focus entirely on customer relationships and closing deals.
“For too long dealership teams have been tethered to their screens, performing manual data entry instead of selling cars,” Fullpath CEO and co-founder Aharon Horwitz said. “The Agentic CRM changes that equation.
“Our goal was to build a system that handles the busy work and administrative tasks that slow down a sales floor, allowing human talent to do what they do best: build the meaningful customer relationships that determine a dealership’s long-term success.”
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Fullpath said the technology is built on the agnostic architecture its CDP, which it said serves 10% of the North American market. That allows Agentic CRM to work in tandem with the existing CDP, ingesting data from every dealership department to create a unified intelligence layer.
While the agentic CRM offers a fully integrated dealership experience, Fullpath said, the company continues to prioritize the growth of its standalone CDP, allowing dealers with other CRM platforms to continue using Fullpath’s data orchestration and AI capabilities.
