Fullpath selected for GM’s iMR Turnkey program
Image courtesy of Fullpath.
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Fullpath is joining up with General Motors and its dealers.
The marketing automation and customer data platform (CDP) that was one of this year’s Emerging 8 honorees announced it has been selected as an approved turnkey certified provider for GM’s in-Market Retail (iMR) funds, a designation that gives GM dealerships access to Fullpath’s CDP and data activation marketing automation.
Fullpath’s CDP is designed to help dealerships consolidate, analyze and activate customer data through marketing automation.
The company said centralizing data into Fullpath’s CDP can give dealerships “deeper insights into customer behavior, preferences and purchasing patterns with 360-degree views of each shopper.” That data is used to create personalized, automated marketing campaigns at scale.
“Our advanced CDP and data activation solutions via marketing automation are tailored to meet the unique needs of GM dealerships,” Fullpath CEO Aharon Horwitz said in a news release, “helping them harness the power of their data to create more targeted and effective marketing strategies. This partnership underscores our commitment to driving innovation and excellence in the automotive industry.”
Through the iMR program, GM dealerships can use Fullpath’s suite of solutions, including the CDP, digital advertising that uses dealership data to create hyper-targeted digital ad campaigns, VIN-acceleration that boosts at-risk VINs to get them seen and sold, and audience activation, which leverages first-party data, including the CRM database and web activity, to create email and SMS marketing automation.
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