Fullpath has enlisted help in its quest for data security.

The dealership customer data platform has launched its Single Sign-On integration with Okta and Microsoft Entra (previously the Microsoft Azure Active Directory), a new feature designed to provide dealerships with secure login capabilities to bolster dashboard security and improve user access management.

In a news release, Fullpath said enabling dealerships to use their existing enterprise identity providers reduces password fatigue and lowers the risk of unauthorized access, addressing the issue of protecting sensitive customer data while providing quick and reliable access for authorized users.

Fullpath SSO provides each team member with one secure login, which the company said simplifies workflows and significantly reduces the risk of phishing attacks. Administrators have “granular control” over who has access to specific features and data in the Fullpath dashboard, enabling tighter permission management tailored to the dealership needs.

The company said the model provides faster, safer access that safeguards customer information as well as supporting productivity, and reduces administrative overhead by aligning with existing IT infrastructure.

“Security isn’t optional — it’s a must,” Fullpath chief information security officer Shahar Maor said. “By integrating with industry-leading identity providers like Okta and Microsoft Entra, we’re bringing enterprise-grade security to our dealership clients. This ensures their teams can focus on delivering exceptional customer experiences with peace of mind about their data protection.”