McLEAN, Va. –

With franchised dealers having so many choices of providers for a customer relationship management system, NADA University Online is now offering guidance for National Automobile Dealers Association members to help them make the best decision for their store.

Because the CRM can connect the revenue-critical business functions of marketing, sales and fixed operations in your dealership, officials said, the new Dealer Guide to Automotive CRM contains basic information for use during vendor selection, system installation, training and maintenance.

The association added that the guide discusses the goals and driving forces in the automotive CRM market, as well as CRM core functionality and some future CRM applications.

Intended for dealers and general managers, this guide is complimentary to members.

To obtain a copy, dealers have to sign in to www.nadauniversity.com and search for CR8.