ANN ARBOR, Mich. -

Automotive lead-generating firm HookLogic has earned a new title: Certified Provider.

The news from the company came this week, as it announced its selection as the newest provider in the Dealer.com Certified Provider Program.

Two HookLogic solutions will be made available to Dealer.com members via the Certified Provider Program.

They are Web2Show, which helps convert web traffic to showroom visits by delivering incentive offerings to in-market shoppers who meet targeting criteria, and Lead2Show, which offers similar incentives to only those potential buyers identified as highly motivated, according to an extensive data network. 

Both solutions will be fully integrated into the Dealer.com analytics dashboard and ready to implement without any installation or training required, the company said.

“We already have positive relationships with many dealerships across the country,” said David Metter, president of automotive for HookLogic. “But this opportunity with Dealer.com allows us to reach a vast array of dealers with whom we might not have otherwise had the opportunity to connect. 

“To know that so many dealerships will have the opportunity to collect and convert leads through our technology is exciting,” Metter said. “And their affiliation with such a reputable service as Dealer.com shows that the relationship with these new dealerships will be mutually beneficial.”

Web2Show and Lead2Show are both immediately available through the UpgradeCenter in Dealer.com’s ControlCenter.

HookLogic joins MS Cloud Services and Contact At Once among the list of the providers that have proven qualifications, including security and seamless integration with Dealer.com products and services.

“We have a strong sense for what technologies are in demand in the automotive dealer marketplace, and a data-driven incentive program seemed something that would benefit almost every dealer in our network, said Mike DeCecco, Dealer.com director of Business Development. 

“By making this technology available through our Certified Provider Program,” he said, “we were able to convey to our dealers that HookLogic’s offerings are both compatible with our platform and trustworthy.”

Editor's Note: In a story reported earlier this week, Dealer.com also named MS Cloud Services a Certified Provider. For more on that and the new chief financial officer at Dealer.com, see our article here. 

Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.