Impel, which provides an artificial intelligence-based customer lifecycle management platform to the auto industry, said Tuesday it has acquired Outsell in a deal valued at more than $100 million.

The transaction includes cash and equity in Impel. The company said the purchase of the SaaS provider “establishes the auto industry’s first end-to-end AI sales and marketing automation platform, creating a combined company serving over 8,000 dealers in 51 countries.”

Impel has now acquired three companies in the last three years, purchasing Pulsar AI in 2021 and in 2022.

“Outsell’s unique ability to help automotive manufacturers and retailers listen, predict and communicate with customers in a fully automated way has earned them a reputation in the industry that is second to none,” Impel co-founder and CEO Devin Daly said in a news release.

“This acquisition enables us to provide a unified AI platform that connects every channel and touchpoint across the automotive retailing ecosystem,” Daly said. “The combination of intelligent automated outreach coupled with conversational AI is a game changer that will enable dealers of all sizes to deliver exceptional customer experiences while also driving meaningful process and productivity improvements.”

Mike Wethington founded Outsell in 2004 and is its CEO. He will join the Impel board.

“As the leader in automotive AI, Impel has brought tremendous innovation to the industry and the transformation of retail now taking place,” Wethington said in the release. “I can’t think of another company that is better positioned to extend the technology and relationships that Outsell has developed over the past 20 years. I’m proud of what our team has accomplished, and we look forward to joining with Impel to redefine what’s possible.”