AMARILLO, Texas -

Interactive 360 is wrapping up the next addition to its full-service product lineup with its socially based CRM system.

The company is expecting to launch the beta version of DRIVE360 CRM this month to current clients with plans to roll it out to the entire industry at the 15th annual Digital Dealer Conference in Las Vegas next month.

Although the specific details have not been released, the CRM is expected to incorporate tools such as a social media manager, lead manager, showroom manager, marketing manager, desking tool, follow-up planner, service appointment equity tool and inventory manager.

Additionally, the system will be optimized on both Android and iOS mobile devices, including tablets.
Interactive 360 chief executive officer Rick McLey explained a unique technique called sales force automation (SFA) will be the motivating driver behind the system.

“SFA automates the business tasks of sales, including order processing, contact management, information sharing, inventory monitoring and control, customer engagement, sales forecast analysis and employee performance evaluation,” McLey said.

“DRIVE360 CRM will allow for this flow of business rules that will automate the activities associated with it. When one action has been created, a set of business rules are scheduled depending on the action that has occurred,” he continued.

“For instance, when a Web lead has been received, a set of rules will be triggered such as ‘schedule a follow-up call in one day’ and ‘send a follow up email in one day,’” McLey went on to say.

Interactive 360 is a digital marketing agency based in Amarillo, Texas, that offers a “one-stop solution” of products and services for their clients in the automotive industry, including custom website development, inventory management, DRIVE360 CRM, monthly onsite training, social media marketing and PPC marketing campaigns.

For more details, visit interactive360.com or call (888) 762-7407.

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