LAS VEGAS -

MPi, a provider of revenue and retention solutions for dealership service departments, announced that Jaguar Land Rover North America endorsed the company’s EDGE WorldClass tool on Tuesday.

MPi and JLRNA are also teaming up to offer Jaguar and Land Rover retailers a special limited-time enrollment incentive.

Officials highlighted that EDGE WorldClass is a solution that can create trust by standardizing the inspection, estimating and recommendation processes.

The tool can empower the service department to present customers with accurate, trusted information about needed vehicle service.

The solution also can build connections with customers that drive retention throughout the lifecycle of the vehicle.

EDGE WorldClass was evaluated by JLRNA and determined to possess best-in-class attributes due to performance results from a pilot conducted in fall of 2012.

Success was determined based on the following criteria collected from the 12 retailers who participated:

—Increase in the number of inspections performed and repair orders written.

—Total parts and labor dollars per repair order.

—Total increase in parts and labor revenue.

—The increase in percentage of captured declined services.

—The experience of the service process by retailers and consumers.

Nestor Alvarez, who is the service manager Land Rover North Dade and Land Rover South Dade, described his experiences with the tool at the Miami-area stores.

“Since implementing MPi’s EDGE solution in our Jaguar and Land Rover stores in 2009, we have steadily increased our inspection penetration from 88.6 percent to 98.1 percent, enabling us to better serve our customers,” Alvarez said.

“Our upsell per inspection has increased 26 percent, averaging $894.91 per inspection, and using the EDGE report Know Your Vehicle has made a strong positive impression with our customers,” he continued.

“EDGE offers the most impressive reporting system for service managers. It holds everyone accountable for their performance without excuses. It’s the only inspection and reporting tool I would use,” Alvarez went on to say.

The special limited-time enrollment incentive for Jaguar and Land Rover retailers is as follows:

—Incentive set-up costs and monthly fees will be subsidized by MPi and JLRNA.

—Retailer contribution will be approximately one-third of the standard training and installation fees and 50 percent of the monthly cost of the base-level program for four months.

—Alternatively, the retailer has the choice to amortize the remainder of the training and installation cost after subsidy amount over 12 months.

—There is no long-term retailer obligation.

—Monthly costs are determined by program features selected, DMS type, retailer volume levels.

—JLRNA funding allotment is based on limited participation, which is on a first-come, first-served basis.

“We are very excited by this endorsement and what it means for JLRNA retailers,” MPi president Rich Holland said.

“At MPi, we understand dealers may have several choices when it comes to offering vehicle inspections in their service department,” Holland continued. “Our commitment is to deliver a real measurable return on investment by ensuring MPi dealers’ success in achieving WorldClass profits.

“I look forward to seeing the improved profitability this relationship should bring our JLRNA retailers,” Holland went on to say.

To obtain more detailed information regarding this product and offer, call (888) 503-8040.

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