McLEAN, Va. –

J.D. Power and Autoniq, a mobile and digital provider of vehicle pricing and evaluation data, recently announced a collaborative offering that is designed to streamline the vehicle trade-in and appraisal process for automotive dealers.

The tool is through Value My Car, a new website module that integrates J.D. Power Valuation Services (formerly NADA Used Car Guide) with Autoniq's mobile appraisal app information.

J.D. Power Valuation Services can deliver vehicle valuation range data for sales leads on the Value My Car website module hosted on the dealer's website. This offering is the fourth collaborative release between the two companies.

"J.D. Power and Autoniq have a successful track record of delivering data-driven tools and solutions to dealers from coast to coast," Autoniq vice president Nicole Archer said in a news release.

"This latest service extends our comprehensive subscription-based service offerings and will help dealers generate and validate consumer sales leads more quickly and accurately," Archer continued about Autoniq, which is a business unit of KAR Auction Services.

When a car buyer submits vehicle information on a trade-in, the dealer's sales team is notified via the Autoniq mobile appraisal app that contains customer's sales lead information. With the information, sales personnel can follow up with the customer via phone or email, according to Autoniq.

"The integration of our values on the dealer's website, along with Autoniq's robust mobile appraisal app, will generate a new, larger pool of used vehicle leads with increased conversion and efficiencies for sales teams," J.D. Power Valuation Services vice president and general manager Mike Stanton added.

Currently, the new service is only available to U.S dealers by subscription. For more information, visit http://business.nada.com/valuemycar.