IRVINE, Calif. -

Kelley Blue Book TV fans that also happen to own a variant of a Roku streaming device can now enjoy both, as KBB announced at the end of December that its streaming channel is now available on Roku.

KBB’s free streaming service provides video content from the editors at KBB.com and allows consumers to gain insight and research vehicles with streamed video content that focuses on various new vehicles, special features, expert reviews, auto show coverage, and more.

"By offering more than 200 vehicle reviews and auto-related features, Kelley Blue Book TV not only helps car shoppers in making the best possible purchase decisions, but also uses visual storytelling to present videos that will entertain as much as they inform," said Jack Nerad, executive editorial director and executive market analyst for KBB.com. "Our multi-award-winning videos offer trusted, objective vehicle information in a visually compelling format, detailing experiences unlike any test drive you've been on, including off-beat, off-road adventures and even a breathtaking helicopter skydive."

KBB recently won the 2015 Dean Batchelor Award for Excellence in Automotive Journalism, judged by the Motor Press Guild, for its “Polaris Slingshot Review” video.

Roku users interested in checking out KBB TV can find it in the Roku Channel Store in the “lifestyle” category, or add the channel online here. KBB TV is completely free and requires no subscription.