AUSTIN, Texas –

The Ken Garff Auto Group has added CarStory Market Reports to the websites of its nearly 50 dealerships.

These reports embed research directly into the dealership VDP, with the aim of keeping consumers engaged on the site.

Chad Bockius, a recipient in the inaugural Remarketing and Used Car 40 Under 40 and a speaker during the CPO Forum at Used Car Week this fall, is chief marketing officer of CarStory, which announced the news Tuesday.

“CarStory Market Reports give used-car shoppers a better understanding of the value of the vehicle they are considering and how its pricing compares to others in the local area,” said Bockius. “By giving consumers real-time insights on used vehicles, Ken Garff Auto Group is delivering on their promise of complete transparency.

“Additionally, telling the vehicle's whole story right on the VDP, will improve customer engagement — turning online browsers into in-store buyers.”

Ken Garff digital marketing manager Jack Furbush added: “One of Ken Garff Auto Group’s key differentiators is the level of transparency and trust we give to our customers. We want consumers to expect a very different car-buying experience when visiting one of our dealerships and CarStory Market Reports are a great tool to help us achieve this goal.”