NEW YORK -

Thanks to a deal announced Tuesday, Kia dealers now have another selling point to offer used-car customers.

Now, whenever a shopper buys a satellite radio-equipped pre-owned vehicle of any brand from a participating Kia dealer, he or she gets a three-month subscription to SiriusXM.

These Kia dealers join more 9,000 dealers already signed on to the SiriusXM Pre-Owned Vehicle Program.

“We are very excited to add Kia dealers to our growing list of dealerships across the country participating in the SiriusXM Pre-Owned Vehicle Program,” said Joe Verbrugge, senior vice president and general manager of automotive remarketing and retail sales at SiriusXM.  

“We look forward to working with Kia dealers to demonstrate our wide array of entertainment options for their pre-owned vehicle customers and make the buying experience better than ever,” he continued.

Adam Perlow, executive director of retail sales for Kia Motors America, added: “SiriusXM’s unique combination of commercial-free music, unparalleled sports events, and exclusive entertainment has been a popular feature for customers buying new Kia vehicles.
 
“We are pleased our dealers will be able to demonstrate SiriusXM to their pre-owned vehicle customers and the addition of a satellite radio subscription will strengthen the dealer’s ability to offer high-quality vehicles with the latest audio entertainment features and amenities at an incredible value.”

To enroll in the program, Kia dealers can visit www.siriusxmpreownedtrial.com.
 

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