CHICAGO –

Digital marketing solution for car dealers LotLinx announced the appointment of Eric Brown as president, chief product officer on Wednesday.

Brown joined the company in September, and he has since brought new partners and product technology to the LotLinx product suite, according to the company.

"Thanks to our strong growth over the past year, we're continuing to adapt to the rapidly changing needs of the marketplace," LotLinx founder Len Short said in a new release. "Dealers across the country are already well versed in the benefits of the LotLinx solution when it comes to actually moving inventory, and our VIN-specific marketing solutions are a huge benefit to everyone who touches the automotive industry."

In his new role, Brown will oversee LotLinx Media Holdings, along with a new LotLinx Enterprise group.

The group’s purpose is to develop the company's cloud-based digital technology platform for strategic partners within the automotive industry.

In 2009, Brown founded Dataium, an aggregator of online automotive shopping behavior.

"Given the talent and accomplishments of the LotLinx team, it is an honor to be asked to serve such an exceptional group," said Brown. "Today's automotive industry continues to evolve as new market dynamics and opportunities emerge. It is truly exciting to be in a leadership position with such an exceptional company as LotLinx during this time."

Additionally, the digital retailing technology company experienced another substantial milestone this past January when it launched its LotLinx TURN platform which generates omni-channel, VIN-specific marketing campaigns.

“More dealers will benefit from the powerful ability to focus digital marketing initiatives on specific inventory, rather than relying on 'trickle-down' efforts,” LotLinx said.

The platform will now deliver VIN-specific marketing capabilities to several partners who have already established relationships with dealers.