PETERBOROUGH, N.H. -

LotLinx has expanded its inventory marketing platform with a product that it says brings real-time pricing, demand and competitor data straight to a dealer’s desktop.

LotLinx said the new artificial intelligence-powered product, called TURNX, helps eliminate digital waste and boost profit potential.

The company is releasing the product during what it is describing as a crucial time for the company. LotLinx is expanding its mission to solve dealership marketing inconsistencies. The company seeks to operationalize the vehicle sales process from the point of acquisition.

The browser extension is powered by LotLinx /AI/, using in-market data to provide VIN-level insights on any internet site hosting a VIN, including vehicle details pages and search results pages.

LotLinx intends for that readily available data to help dealers throughout the acquisition, pricing, and marketing processes.

Providing insight into active buyer demand, TURNX informs dealers if, and when, the time is right to move on a new unit. Using the in-site extension, dealers can accelerate inventory turn by understanding — before they buy — the level of marketing necessary to sell each unit.

Directly from the browser extension, users can launch VIN-level campaigns. Dealers can avoid routine, calendar-based markdowns. They can do that by proactively pricing new and used inventory based on unbiased pricing recommendations.

TURNX is designed to create full transparency between a dealership’s management, sales, marketing, and inventory departments.

That provides knowledge of the vehicle details for each department at any time.

The company will release TURNX during the 2021 NADA Show to dealers who visit the virtual LotLinx booth.

Lance Schafer, LotLinx general manager of product and technology, said TURNX brings real-time buyer demand data at the VIN level to the general manager’s desktop. But it also brings that data to the entire dealership, Schafer said.

“This is the kind of data that will allow dealers to become VIN-aware and help them make more effective and profitable decisions,” Schafer said in a news release.