SPOKANE VALLEY, Wash. -

This week, MakeItMyAuto.com launched the MakeItMyAuto mobile solution for dealers; a Web-based tool that can offer store personnel what is being dubbed as a “simple way” to introduce accessory add-ons to customers and be able to track sales in a uniquely designed portal.

The company explained the MakeItMyAuto interface is custom designed to fit any device type, size, or operating system. At the point of sale, a dealer can hand an iPad or other portable device to the customer that will show details and custom pictures of compatible auto accessories that can be added on at the time of purchase of their vehicle.

With simple clicks on the screen, the customer can customize the buying experience by easily adding or removing accessory features to the vehicle at the point of sale. These add-ons can then be rolled up into the sum of their total purchase to be financed along with the cost of the vehicle, making it easier for both the customer and the dealer to reach a buying decision.

“With MakeItMyAuto we have simplified the decade’s old process of buying and customizing vehicles,” said Alec Foster chief executive officer and co-founder of Adworkz and MakeItMyAuto.

“We have created a product that is both simple for dealerships and consumers to use; thus, increasing customer engagement and improving the customers perception of their time spent in a dealership,” Foster continued. “The result? More sales, and happier customers.”

Foster emphasized that a key part of MakeItMyAuto is that it gives control over to the buyer to see the value in the accessories and to visualize them being added to their new vehicle. By giving the buying control to the customer, MakeItMyAuto believes the accessories can sell themselves.

Peter Chung, general manager of Magic Toyota in Edmonds, Wash., shared his assessment as to how MakeItMyAuto has improved engagement at the point of sale/

“The MakeItMyAuto accessories program has made an impact in our accessories sales as well as our customer satisfaction,” Chung said. “Due to the simplicity of the software, any one of my staff is able to present available accessories to all of our guests.

“We have found the engagement level of our customers to be much higher,” Chung added. “This has led to increased profitability as well as customer loyalty."

MakeItMyAuto is showcasing the tool at the upcoming National Automobile Dealers Association Convention & Expo in Las Vegas at booth No. 3357C.