Artificial intelligence and conversational intelligence software provider Marchex has partnered with dealership vehicle lifecycle management software platform Solera for an integration designed to maximize dealership efficiency and revenue potential by reducing or eliminating manual data handling with Solera when using Marchex.

“Auto dealers rely on speed, accuracy and data-driven insights to maximize every customer interaction,” Marchex president and chief revenue officer Troy Hartless said. “Our integration with Solera eliminates inefficiencies and helps sales teams focus on closing deals instead of administrative tasks. This is strategically vital for dealerships looking to drive revenue.”

Solera senior business development manager Greg Hammond said the addition of Marchex to his company’s partner network “contributes to the growth and success of our dealer customers.”

“Solera’s integration program is based on open standards so valued partners such as Marchex can easily integrate,” he said. “The open integration program keeps costs low, saving dealers money while providing them with more value-added features and functionality.”