ST. LOUIS -

Many dealers would say the key to store improvement and success is listening to customer feedback. And now, Maritz Research has released a new mobile app that allows General Motors dealers to receive this valuable info on their smartphone or tablet devices.

The new DealerPulse Mobile offering sends up-to-date feedback from customers straight to dealers mobile devices, the company said.

“The future of customer satisfaction research rests in mobile reporting,” said Ron Kleinfelter, director of business management at Maritz Research. “It’s critical to know what your customers are thinking, especially if they’ve had a less than perfect experience. With the DealerPulse app, managers can immediately walk out to a sales or service consultant to talk about a particular survey and make adjustments on the spot. It’s much more efficient than printing things off or waiting to look at a website.”

In the past, GM dealerships received customer feedback through monthly printed reports and then weekly on a special website. Now, these same dealers have immediate access to data through the new mobile app available for iPhone and Android platforms.  

“Having immediate access to data through DealerPulse Mobile gives sales and service managers and associates the opportunity to address issues on the fly and deliver a seamless customer experience,” Maritz Research stressed.

And one GM dealer has already expressed how the convenience of the new tool is helping his dealership.

“Customer satisfaction is key to this business. You live and die by it,” said Mark Woodring, service manager at Dave White Chevrolet, a GM dealership located near Toledo, Ohio.

Woodring says he checks DealerPulse Mobile each morning on his smartphone.

 “DealerPulse makes it convenient and easy for us to read what our customers are saying. Whether we’re at the dealership or on the go. We check it daily,” added Woodring.

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