LAS VEGAS -

Mazda North American Operations has entered a preferred provider agreement with Maritz Dealer Solutions under which its U.S. dealers will be equipped with a Maritz program called Opportunity Max that is designed to boost digital marketing and lead management.

Maritz will start off by working with about 100 Mazda dealers throughout five regions and aiding them in lead generation, lead management improvement and boosting the buying experience for customers. The program has already begun rolling out to Mazda stores throughout the U.S.

“At Mazda, we’re committed to courage, conviction and creativity when it comes to designing the most innovative vehicles and delivering the best overall experience for our customers,” said Ron Stettner, vice president of sales, MNAO. 

“To help our dealers, we need to equip them with the latest tools and technology available in today’s digital and social environment.  Maritz Dealer Solutions and its Opportunity Max program offer us the tools, people and experience to improve results for ourselves and our customers.”  

Maritz outlined the focus areas for Opportunity Max with Mazda dealers, as follows:

Digital Marketing

  • Dealership website design and optimization
  • Search Engine Optimization (SEO)
  • Social site presence and reputation enhancement
  • Event management

Lead Management

  • Marketing spend effectiveness
  • Staff performance monitoring
  • Lead management process design

Within each of these focus areas, Maritz is aiming to: offer analysis against industry best practices, make recommendations and help the dealer execute.
 
“Maritz Dealer Solutions is thrilled to be working with innovation leader Mazda and its US dealerships to increase profits and sales by delivering comprehensive analysis combined with hands-on consultation and execution. Dealerships working with our Opportunity Max program have shown an average increase of 43 percent in internet leads, and a 94 percent increase in Internet sales,” said Mitch Cummins, president of Opportunity Max and senior vice president of Maritz Dealer Solutions.

“We take the tools dealers already have and make them perform better.”