SAN RAMON, Calif. -

Many industry experts are concerned with how damages caused by Hurricane Sandy are going to affect the used-car market, but another question must be addressed, as well: How is the storm going to affect many Northeast dealerships’ relationships with their customers?

For stores affected by the storm, marketing technology company MediaTrac said it is offering complimentary email campaigns in an effort to “help auto dealers reach out and provide valuable information to their customers about the state of dealership operations, as well as help drive customers back into the dealership.”

Jeff Shenk, director of operations at MediaTrac, said: “Hundreds of auto dealers have been affected by the storm and we wanted to make this offer to help them reach out to their customers. The emails can be used to inform customers about the operational condition of the dealership and when the dealership can service them. For those dealerships that weathered the storm and are back up and running, the emails can be used to encourage customers to come in and get their weather-damaged vehicles inspected, repaired or replaced.”

And what will these email campaigns include? The company explained it will create a customizable email campaign that can include an offer to help drive customers back into the dealership for service.

“MediaTrac specializes in creating and sending professional email campaigns for dealerships across the U.S. and Canada and would like to aid those dealerships in providing immediate awareness to customers in their time of need,” officials added.

 This complimentary service can be utilized by dealerships through Nov. 16.

Dealers interested in taking advantage of this free offer should contact Kathy Winslow at 800-608-2080 ext. 207 or kwinslow@media-trac.com.