PONTIAC, Mich. -

On Thursday, Peter Karmanos, Jr. of the new tech firm, MadDog and his partner Michael McInerney of McInerney Automotive Group announced the launch of their new online car-buying service.

Deliver My Ride is a digital platform where customers can purchase or lease a new vehicle from anywhere.

“Our site allows a buyer to create a unique vehicle profile, our technology sends the profile to multiple dealers and brands, and returns the best results back to the customer automatically, quickly and transparently,”  McInerney said in a news release.

Following all purchases, Deliver My Ride will arrange delivery to customers’ home or office.

The platform matches a customer’s vehicle needs with multiple dealer offers and lets them remain anonymous until the transaction is complete.

“Third party lead generation sites typically instruct consumers to populate a vehicle configurator and sends them to the nearest dealership to negotiate. We take the haggle out of car buying,” said McInerney.