NASHVILLE, Tenn. -

In-car satellite and streaming radio systems, such as SiriusXM and iTunes Radio are household names among shoppers these days, a trend OEMs are capitalizing on for advertising opportunities.

Nissan revealed Monday it will become the exclusive automotive launch partner for Apple iTunes Radio.

The company announced it has agreed on a first-year partnership commitment for iAd on iTunes Radio, through which the company will take advantage of new advertising formats, including audio and video, across Apple TV, iPhone, iPad, iPod touch, Mac and PC.

The 2014 Nissan Rogue, the all-new 2014 Nissan Versa Note and the Nissan LEAF, will be among the first Nissan vehicles to be highlighted with iTunes Radio materials.

"We see iTunes Radio as an integral part of our new-vehicle launches and 'big moments,' riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan's new models," said Jon Brancheau, vice president of marketing, Nissan North America.

"We're also adding iAd on iTunes Radio as a critical platform in support of ongoing campaigns, such as our college football and Heisman Trophy Tour initiatives. It's a great way for Nissan to reach the right audiences in the right markets."

For the 2014 Nissan Rogue, its advertising presence on iTunes Radio is a major part of the launch effort, officials say.

The campaign theme for the all-new 2014 Nissan Rogue is "Make the Ordinary Extraordinary.” Its goal? To drive reservations for the vehicle which is set to hit dealers’ lots in November.

"Nissan, as a brand also known for innovation, is proud to support iTunes Radio from the very beginning, with content relevant to consumers' interests," added Brancheau. "We see iTunes Radio being a huge success and we look forward to delivering amazing brand experiences to this exciting new audience."
 

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