HOUSTON -

A new remarketing solution is meant to draw customers to dealer showrooms like a magnet.

OnlineDrive announced its latest product late last week, called RemarketingMagnet, which the company says is designed to drive returning website visitors to a dealership’s physical showroom.

Larry Bruce, OnlineDrive’s president and chief executive officer, explained: “RemarketingMagnet takes remarketing to the next level.

"We have seen dramatic increases in lead conversion by remarketing with our approach. Combining remarketing with behavioral targeting and incentive-based marketing is virtually a game changer in marketing to frequent site visitors,” he said.

The new product is linked to OnlineDrive’s ShowroomMagnet remarketing solution, which tracks user behavior on a website and automatically creates targeted remarketing offers, which can be presented to individual customers in real-time as they surf the Web. These offers can also be combined with ShowroomMagnet’s electronic gift card program.

“Here’s basically how it works,” said Bruce. “An online shopper visits a website — say, Edmunds.com or AutoTrader.com — looks for a Toyota Tundra for more than two minutes, and then leaves the site without converting into a lead.

“RemarketingMagnet would target that site visitor with remarketing banner ads as the visitor continues to surf the Web, enticing the visitor to return to the automotive site and sign up for a special Toyota Tundra-related offer,” he said.

For added incentive, the site can offer the visitor a choice of instantly-delivered electronic gift card offers, redeemable at a local store.

A beta test program for RemarketingMagnet is scheduled to be complete on Oct. 1, the company said, with the product to debut at an industry conference later that month.

“Our sales consultants can’t wait to bring this product to market,” said Tim James, OnlineDrive’s national vice president of sales. “This truly is a remarkable combination technology.”