DALLAS -

Pearl Technology Holdings revealed its 6-foot-4 dynamic touch screens, called “Genius Stations,” aimed at expediting the sales and F&I process from the showroom.

Utilizing the company’s ShowroomXpress (SRX) retail platform, the Genius Stations allow customers to work out deals with or without the help of a sales representative right in the showroom. Shoppers can start the process online or in the store, or do a combination of both and pick up in the store where they left off online, via the use of Pearl Tech’s SRX application.

The platform uses Experian’s pre-screening technology, allowing SRX to calculate automotive loan payments to the dollar within 10 seconds. It prequalifies customers without providing a Social Security number and can provide exact payment calculations from every auto lender in the United States.

After prequalification, a salesperson can scan the VIN and the customer’s driver’s license using a smart device and bring up the customer’s record up on the Genius Station and walk them through the pre-approved payments on each vehicle they’re interested in for both financing and leasing terms, comparing the best rates from various lenders.

When not in use by a customer, the Genius Stations also serve as advertising boards.

“Basically, within 10 seconds the system takes the customer to a point in the retail process that would traditionally take 90 minutes,” said Bruce Thompson, Pearl Tech’s chief executive officer and founder.” “The ‘Genius Stations’ are expandable touch screens that allow either the salesperson, or the customer, to zoom in and see media-rich content, digital brochures and video, on each vehicle. Allowing the customer to shop by a real pre-qualified payment is a game-changer.”

Thompson also likened the Genius Stations to giant, 55-inch smartphone-style boards, which can use SRX to communicate seamlessly with computers, tablets and smartphones.

The Genius Stations will be officially displayed at the NADA 2016 Expo and Convention in Las Vegas on from March 31 to April 3. For more information, visit the SRX website here.