DALLAS -

Pearl Technology Holdings announced on Monday it has partnered with Experian to now provide its OEM and dealer partners expiring consumer auto lease data through the company's VehicleXchange marketing platform.

“Our OEM partners can actually use Experian data to formulate their monthly model lease incentives by region or market,” said Pearl chief executive officer and founder Bruce Thompson in a press release. “Understanding the current lease terms and contact info for off lease consumers in a market is a big-time game-changer.”

According to Experian, there will be approximately 3 million expiring leases in the U.S. in the next 12 months.

And obtaining expiring lease data from Experian enables OEM or dealers utilizing VehicleXchange to identify and extend an offer of credit to qualifying customers with expiring leases.

“Expiring lease data is gold for any OEM or dealer wanting to increase sales and gain market share,” said Thompson.

“Imagine being able to market to every customer with three to six lease payments remaining in a given market. Our clients can spend much less money and be significantly more successful because it’s a surgical approach to reaching the consumers we absolutely know are “in-market” for a new vehicle.”

Using the VehicleXchange platform dealers and OEMs can now target based on remaining payments or credit tier by providing an Experian prescreened firm offer of credit.

“This allows them to strategically target and formulate pull-forward lease and payment offers. The filtering engine also allows a manufacturer or dealer to determine maximum pull-forward exposure per unit, while at the same time targeting only consumers with current payments within a certain range,” said Pearl.