DALLAS -

Pearl Technology Holdings announced on Monday that its express retail platform, ShowroomXpress (SRX) has successfully completed in-store pilots for the Garff and Cochran Automotive Groups.

“We decided to take a step back this year and really concentrate on building every element of the retail transaction within SRX,” said Pearl chief executive officer and founder Bruce Thompson in a news release.

“The system calculates lease and purchase payments to the dollar in under 5 seconds including incentives, taxes, trade equity, doc fees, dealer finance profit and aftermarket products. This allows consumers to shop a dealer’s inventory by pre-qualified payments, which is a game changer.”

SRX provides instant two-way communication from a salesperson’s tablet or desktop to the sales tower.  All negotiated terms are communicated and displayed allowing a sales manager to make changes instantly.

 Experian pre-qualification technology is included on the platform, it allows a customer to get pre-qualified without a hard inquiry or SSN. SRX generates the buy rates of every U.S. auto lender. Dealers can choose lenders they partner with as well.

“The ShowroomXpress platform Pearl has created is a shining example of how to differentiate the customer experience through innovative technology,” said Dennis Patton, vice president and chief operating officer of the #1 Cochran Automotive Group. “We’re beginning to see much faster transaction times due to the sales consultant’s ability to make adjustments without leaving the customer, and can also see how quickly the SRX system delivers accurate payment calculations. We give the Pearl team a lot of credit for listening and delivering this highly anticipated product.”