Continuing our conversations from NADA Show 2024, Cherokee Media Group’s Joe Overby catches up with Chance Mayfield and Justin Neiser of Carfluent, a provider of artificial intelligence-driven software that helps dealers create bilingual vehicle listings.

In this episode of the Auto Remarketing Podcast, Mayfield and Neiser share the inspiration behind the company, how the software works, the nuances of translation and the importance of reaching the audience of Spanish-speaking car shoppers.

Listen to the conversation in the window below and stay tuned for more from NADA Show 2024.